Lo-fi pop artist Clairo is gearing up to release her debut album, 'Immunity' in August. Learn more about the 20-year-old budding star here.
She posted her first original pop song and homemade video, “Pretty Girl,” to YouTube in August 2017, immediately igniting interest from RCA, Columbia and Capitol. “The internet gave me all my resources to get big,” she says.
But it left her with a tough choice: “Do I go to school and be a student, or do I be a rock star?” Instead of signing with a major label -- Clairo felt it was too soon in her career to take a specific path -- she sought guidance from family friend Jon Cohen, co-founder of FADER and an executive at the company’s marketing agency, Cornerstone. “It’s like night and day when you’re exposed to the world before you’re ready for it,” she says.
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