Why Charles Schwab became a financial 'supermarket'

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Why Charles Schwab became a financial 'supermarket'
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Charles Schwab is the largest brokerage business in the U.S., a leading provider for financial advisors, a top ETF asset manager and one of the biggest banks.

Corp. is the largest publicly traded brokerage business in the United States with $7.5 trillion of client assets, and is a leading service provider for financial advisors, among the top exchange-traded fund asset managers and one of the biggest banks.

Over the decades, Charles Schwab helped usher in a low-cost investing revolution while surviving market crashes and fierce competition — even when the game was taken up a notch to zero-fee commissions in 2019. Various facets of Charles Schwab's business compete against many legacy full-service brokers and investment bankers, including Fidelity, Edward Jones, Interactive Brokers, Stifel, JPMorgan, Morgan Stanley and UBS. And, it has to battle in the financial tech market against companies like Robinhood, Ally Financial and SoFi.

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