Why cravings and the threat of relapse are particularly strong in early recovery from addiction—and what to do about it
release) when he or she enters the living room and sees the chair, even though no alcohol has been consumed. A pairing has taken place between the living room chair and the euphoric effects of alcohol, and the brain has learned this association. This is the process of conditioning, and the chair has become asignaling to the brain that a reward is coming.
In the same way, numerous sights, sounds, smells, and objects that are routinely paired with drug use become conditioned stimuli and trigger the brain’s anticipation of reward.
to seek out and use the drug . These cravings can be extremely challenging and frustrating for individuals in recovery from addiction.
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