The Indiana Fever rookie lit the match that set women’s sports on fire this year—including a $2 billion media rights deal for the WNBA, gender parity in the Olympics, and record-breaking viewership for professional women’s soccer.
aitlin Clark was almost nonchalant about the shot that, in March, made her the NCAA’s all-time leading scorer—male or female. “Pretty cool,” sheFox’s courtside reporter Allison Williams before using the same breath to launch into an analysis of her team’s performance in the game’s first half.
All of that attention is also lucrative: Over the summer, the WNBA struck an 11-year $2.2 billion media rights deal with Disney, Amazon Prime and NBC.list of the World’s 100 Most Powerful Women , but the 22-year-old Clark was a driving force in a game-changing year for women’s sports. The year marked the first time there was gender parity in the number of Olympic athletes competing in the Games; U.S.
Of course, for all the attention that Clark and her cohorts have brought to women’s sports in 2024, it’s “a long path to equity,” says Lavielle. “The men’s side of the ecosystem is $54 billion.” And research from The Collective shows that in the years leading up to 2024, women’s sports received, on average, 15% of total sports media coverage and 10% of sponsorship dollars.
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