Here's why brands like McDonald’s and KFC are embracing marketing gimmicks:
Don’t fret, however. They’re available on eBay for about $250. And yes, people are still buying them.
“When that’s done right, you get a magnificently powerful advertising tool that transforms customers into brand evangelists,” Mitchell told the publication. The king of scented gimmicks, however, is undoubtedly KFC. Consider the brand’s fried chicken-scented sunscreen, launched to promote the brand’s Extra Crispy Chicken, or its fried chicken-scented fire logs rolled out for the holidays in 2018 and 2019. that include Jibbitz embellishments that, you guessed it, smell like fried chicken.
Still, the company was surprised when the first iteration of the KFC 11 Herbs and Spices fire logs sold out in three hours. KFC “dramatically increased” inventory for the 2019 holiday season, but sold out again in just over 24 hours. “Ideally, we convert them into KFC fans,” she said. “If we do it right and stay authentic, our engagement with those audiences is better and we increase our chances of reaching new, even niche, groups of people.”
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