If AI makes it impossible to know what’s real online, blockchain could be the lifeline businesses need to protect trust, prove authenticity, and keep customers.
The time is coming when most people will not believe anything that lands in their inbox or shows up in a social feed. That is why some experts are warning AI could kill the Internet. I have always liked listening to Neil deGrasse Tyson because he can take something complex and make it feel easy to understand. Some of his predictions feel so far away they are less disturbing, like when he talks about the Earth and Sun being destroyed millions of years from now.
Brands may also move their communities into smaller, verified networks where every member is authenticated. Loyalty programs could be stored in blockchain-secured digital wallets so customers know their rewards and discounts are real.How Buying Would Change With Blockchain There is a small group of companies already working on this. One of them could easily become the next Amazon or Google. They are building the foundation for a verified Internet, and if they succeed, every business and individual will depend on them.
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