The brand’s iconic drink has cost 99 cents since it was first introduced in 1992.
AriZona Iced Tea first put its iconic 99-cent cans in stores in 1992. The price hasn't gone up even a penny in the 32 years since.As far as Vultaggio is concerned, there's no need to mess with a formula that has worked for decades and helped his net worth climb to
"We're successful, we're debt free, we own everything," he says."Why have people who are having a hard time paying their rent pay more for their drink?"with CNBC Make It, Vultaggio explained how he keeps prices low by not doing things the way larger competitors do. Instead of spending large sums money on advertising, AriZona relies on word-of-mouth to keep new customers coming.
"I tell people every day I go to a gunfight with Coke and Pepsi," he said at the time."I have a water gun and they have machine guns."alcoholic beverages The billionaire doesn't dismiss the possibility of raising the price one day. But he said he will try to keep the price the same for as long as possible.. We'll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024.
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