why are we so nostalgic about the problematic noughties?

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why are we so nostalgic about the problematic noughties?
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It was a time when the media was arguably at its most misogynistic. So why do we miss it so much?

paparazzi photographers pressed in so tightly on Britney Spears that she almost dropped her infant son

“Celebrity narratives and pop culture help us define who we are and what matters to us as a society,” says Sady Doyle, author of. Sady explains partly why we were so obsessed with these narratives in the noughties, and why they still appear as a visceral, and to some, darkly appealing, marker of the era today.

Now almost two decades on, it's easy to see that these noughties tabloids have aged about as gracefully as, and yet, they remain idolised among a section of primarily young, primarily female users online. Conversely, as the rise of social media has enabled us to empathise with celebrities as real people and learn about social issues, it’s also on social media that a subculture of Gen Z’s have been romanticising Y2K pop culture and the noughties tabloids which attacked them.

Ultimately, does romanticising the trends and pop culture moments of the 00s make you less cognisant of the issues that era had? Andi Zeisler, Co-founder and Director of feminist media outlet,, argues: “It’s okay to like a thing and then grow up and realise that there were things in it that you missed because you didn’t have the language, ideas or vocabulary, and that’s totally normal.

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