Executives from Maurices, Oracle and Americas Logic discuss the brand’s omnichannel retail strategy, change management and vision.
environment, companies are each facing a unique collection of challenges as they try to meet consumer expectations, especially in a time of economic uncertainty.
“The customer experience is critical. Seventy-five percent of American shoppers say that the customer experience is a deciding factor when choosing between competing brands,” Spicer said. “Making sure that you have empowered associates, that you have the right products in store, that you deliver a positive experience, that you have a beautiful, merchandised store so people can find the sizes and styles that they’re looking for .
What makes Maurices stand out from other brands, said Douglas is the brand’s style, community and service. “About half of our stores are in communities with 50,000 people or less and really home in on our hometown mentality.” Prompting the company’s need for change when the brand partnered with Logic and Oracle was a separation from Maurices’ parent company.
Answering why the company moved its POS to the cloud, Douglas said Maurices experienced some quick wins in addition to ongoing successes. “We were coming from a roughly 15-year-old POS system. So there were some immediate and obvious improvements in just moving to the latest and greatest email receipts easy suspend and resume, faster checkout process that has promotions integrated and calculated for the customer.
“We’re steering around the holidays and making sure that we’re not disturbing the holiday free,” Reinbold said. “So, I think that the first thing is you need to be able to update your system regularly. And stakeholder buy-in is key — everyone needs to work as a single unit.”
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