Why Are Pickup Trucks at the Center of the Auto Universe? Because People Keep Buying Them

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Why Are Pickup Trucks at the Center of the Auto Universe? Because People Keep Buying Them
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People are buying trucks in droves, while demographic changes in who's buying—along with new EVs like the Ram 1500 REV and Ford F-150 Lightning—keep things exciting.

For many car buyers in the U.S., electric trucks represent a somewhat contradictory combination. Pickups are hugely popular, but EV technology is still searching for a path to mainstream sales. Electric trucks might be the solution.Three of the five biggest-selling vehicles in the U.S. last year were trucks: Ford F-series, Chevy Silverado, and Ram pickup. Ford never tires of telling the world that the F-150 has been the best-selling truck in America for the past million years.

Ford sells than other models. In 2022, for example, Ford sold 653,957 F-series trucks, according to data from theChevy sold 513,354 Silverados in 2022, and the rankings follow a similar trend as at Ford. The Equinox SUV came in second place at Chevy, with 212,072 sales last year. Ram, which otherwise only sells the ProMaster and cargo vans, sold 468,344 pickups, the bulk of its 529,280 overall sales for the year.

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