Contributing fashion writer Tatum Dooley unpacks the trend of using CGI and AI influencers.
In this op-ed, writer Tatum Dooley explores the reason brands are using fake influencers and what makes them so popular.is Holden Caulfield’s hate of phonies. The novel’s protagonist complains non-stop about other people being fake, how they navigate through the world only trying to get ahead. After leaving an all-boys school he laments, “It's full of phonies, and all you do is study so that you can learn enough to be smart enough to be able to buy a goddam Cadillac some day.
According to our friend Holden, a phony is a sell-out . They pretend to like people and things they don’t actually like as a way to keep up appearances and because pretending is easier than being real. Phonies aren’t authentic or truthful.also touches on the correlation between inauthenticity and material things—to get a promotion or big deal, you might have to fake it. In recent years, there’s been a strong desire for “authenticity.
Today, the popularity of influencer marketing is connected to companies wanting to speak directly to their customers. And who better to do so other than an influencer? Influencers gain a reputation for being authentic by letting viewers into their lives, and in turn, followers trust their recommendations. Although many rightfully consider influencers to be phony, they’re deemed more authentic and relatable than the traditional advertising model.
The answer to these potential hiccups? Fake influencers are being created with CGI and AI technology — something we’ve been seeing more of recently — which brands can use as a gimmick that draws people in, but it also helps them retain control of their image. A return to the age of brand-to-consumer advertising, but this time under the guise of an influencer model.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Opinion | I get why Americans don't trust Congress — that's why I'm sweating the small stuffOpinion | Rep. Max Rose: I understand why Americans don’t trust Congress. To tackle big things, we also have to get the small things right. NBCNewsTHINK
Read more »
Surf Trend in Fashion: Why You Want to Ride the Wave This SummerMarlowe Granados explores fashion’s recent surf trend. Hint: Our obsession isn't because we’re nostalgic for Bumble and Bumble Surf Spray and Blue Crush.
Read more »
Why You Can't Turn On Reality TV Without Seeing a Lob HaircutTwo hair stylists explain why the cut is everywhere.
Read more »
Choking the Party to Hang On to Their Own PowerWhy have the Democrats’ problem men learned all the wrong lessons from Republicans? rtraister writes
Read more »
Why You Can't Turn On Reality TV Without Seeing a Lob HaircutTwo hair stylists explain why the cut is everywhere.
Read more »