Why are all the streaming services blue now?

We're seeing a pattern here...

Perhaps in an attempt to differentiate themselves from Netflix, the likes of Max, Disney+ Prime Video and Paramount+ are all a similar shade of blue. It's all well and good standing out from the competition, except when the rest of the competition has the exact the same idea. How long until Netflix decides to go blue too?

And it's not only the somewhat dull visual homogeny that's troubling users. Similar branding means similar app icons – and that's a recipe for confusion on smartphone homescreens. Just like those bafflingly similarPerhaps part of the problem is that blue is hardly a colour that screams entertainment.

Indeed, it's clear that we're very much not looking at the most popular rebrand of 2023. But hey, at least the Max logo itself is pretty inoffensive – and legible, unlike the new

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