Why do people resist change?
It is a well-known fact that people have a psychological resistance to change.Strategies to overcome resistance to change include involving people in the process and providing a rationale.
Apple recently announced a change to their iPhone that caused many users to be upset and outraged. What was this dramatic change? Apple changed the end call button from the center of the call screen to the right corner. Not only did this seemingly trivial change upset some people, but there was discussion about how this change would mess with people’s “muscleIt is not uncommon for people to come up with rationalizations for their resistance to change.
In 1985, the Coca-Cola Company made a decision to change its formula and introduced “New Coke.” People were outraged, boycotting the new formula, and hoardingwhen they changed the names of some of their crayon colors. People even picketed the company’s headquarters, protesting this small and harmless change.There is a psychological tendency to hold onto the familiar and to try to avoid any threat, including those that are perceived to accompany a change.
One way to help people adapt to changes is to involve them in the decision to change and in the change process. Also, communicating that a change is imminent, what the reason for the change is, and continually keeping them informed throughout the change process helps. If you are facing change, the best thing to do is to realize that change is an inevitable part of life. Changing your frame of mind to view change as an exciting challenge, rather than a threat, is a good way to move forward. In our ever-changing world, being flexible and adaptable is definitely a virtue.
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