Apple Music Still Cares About Radio
, the time spent listening to AM/FM radio is down 50% for American Gen Zers — people aged 13-24 — and up 10% for Millennials — those above the age of 25. Adversely, Gen Z’s time spent listening to streaming audio is up 58%, while Millennials’ time spent there is down 12%. So why would music’s leaders of today and tomorrow put so much time and energy looking into a medium of the past? While these statistics may reflect a shortcoming for terrestrial radio stations, they also present opportunity.
The company seems to believe that, by prioritizing the human component of live radio and mixing it in with their algorithmic playlists and charts, it will strengthen its position as a music platform. And Apple’s not wrong.
On blink-182 member Mark Hoppus’ show, he plans on playing “everything from the past 30 years of alternative rock,” he said in a statement. “Everything from punk rock to grunge to emo to ska. If it’s something that made you want tell your Mom ‘f*** you, Mom, this isn’t just a phase,’ this is the show for you.”
By giving artists like Hoppus, Billie Eilish and The Weeknd their own radio shows, the stars could become the lovable radio personalities we will — one day — share our work commutes with. During Tuesday’s briefing, Apple also confirmed that they’d be working on more shows with emerging, lesser-known artists.
Apple is obsessed with the concept of globalization — a key factor that makes perfect sense when designing playlists for a streaming-driven business that’s more global than ever before. Globalization may not help Apple guide users to its radio-centric offerings, though, asand worming its way into users’ nostalgic thoughts of home. That said, this is just the start of what Apple sees as a new era, and the company isn’t giving up the ghost anytime soon.
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