AMC's Adam Aron spoke about why he’s not worried about Disney’s global clout, or AMC's plans to build cinemas in Saudi Arabia — despite human rights issues.
AMC Theatres Chief Executive Adam Aron has plenty to be cheerful about at CinemaCon, the exhibition industry’s annual trade show in Las Vegas. The business is basking in 2018’s record $11.9 billion in domestic box office ticket sales, following the doldrums of the prior year, and there are signs that this year could be just as strong after a slow start.
We have a strong opinion about Disney-Fox. AMC is a full-throated supporter of Disney. We did great business with Fox for decades and have many great friends at what was Fox. In any consolidation, there are human dislocations that we note with great reverence because we have a lot of respect for those people. But Disney makes great movies. We think Disney will do extraordinary things for moviegoers and moviemakers with the Fox brand and the Fox Searchlight brand.
We’re very good marketers for movies. As “Avengers: Endgame” demonstrated yesterday, AMC and Disney together is a powerful combination. In the old days, studios made and marketed the movies and theaters just showed the movies. What’s really changed over the past five years is that some theater chains have also become great marketeers. A great example is our Stubs loyalty program.
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