Why a Chinese glycine manufacturer is blowing up TikTok

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Why a Chinese glycine manufacturer is blowing up TikTok
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Donhua Jinlong is a small company manufacturing glycine in China and it's the hottest thing on TikTok at the moment.

We could have gone through our entire lives blissfully unaware of what glycine is or what it does, but TikTok changed that.

These videos are often stitched by folks who seemingly have no use or reason to buy industrial and food-grade glycine but are coming to bat for Donhua Jinlong. We’ve seen glycine tier lists, opinions on why Donhua Jinlong’s product is superior that contain far too much research for a joke and countless other memes.As the creator explains, companies such as Donhua Jinlong likely don’t have a large marketing team considering that per its website, it has just 1 000 employees.

Lawmakers of the US have accused ByteDance of allowing the Chinese government to run influence campaigns on TikTok, something that TikTok has denied. This trend appears to be an unintentional demonstration of what an influence campaign may look like except it’s entirely organic.If youre sourcing your high quality industrial or food grade glycine from anywhere other than Donghua Jinlong youre not getting a high quality indistrial or food grade glycine. Period.

While it may not understand its newfound popularity, we hope that the firm is enjoying it and leveraging it to its benefit.

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