For new entrants to the streaming wars, a clear plan has emerged in the fight to take on Netflix and its 158 million subscribers worldwide. The strategy? Go free
For new entrants to the streaming wars, a clear plan has emerged in the fight to take on Netflix and its 158 million subscribers worldwide . The strategy? Go free.
In a world where every service is starting from zero, these offers give new streaming services instant access to millions of potential homes. That is reflected in the subscriber estimates from Disney and WarnerMedia . “It will give them a sizeable base of users to operate from, and create a real lasting engagement with those people,” Giegengack says. “I think it will make it more of a stable environment, and avoid the situation where people hop in for one show, leave, and then you have to pay to re-acquire them all over again.”
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