Under Vanessa Pappas, TikTok could go from political nightmare to a powerhouse focused on investing in creators
Long before Mayer was named CEO in May 2020, Pappas was already in charge of the day-to-day operations for a significant portion of TikTok's global business. Pappas joined TikTok as its US general manager inwhen the company's stateside operations were just four months old, and only shortly after ByteDance merged it with lip-syncing app Musical.ly.
Pappas has levied much of her focus during her tenure on creators and the platform's relationship with the user community. Her approach has proved successful as TikTok's userbase and popularity in the US has skyrocketed. TikTok has grown into a creator incubator powerhouse, rivaling established communities found on Instagram and YouTube.
Pappas, who grew up in Australia, entered the creator industry when she joined the video production company Next New Networks in 2007 as a director of programming. Networks that made professional-grade videos exclusively for the web
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
An inside look at aerial firefighting of raging West Coast wildfires - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Oracle's TikTok deal earned Trump's approval, but the rollercoaster isn't over yet - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Trump, Beijing hint at Oracle-TikTok deal block amid ownership confusion - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Expert says Trump's $5 billion TikTok deal payment appears illegal - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Limited-time offer: Business Insider subscription with Brex card - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »