In this latest battle of male egos — the ongoing feud between two rap titans, Kendrick Lamar and Drake — the women in their lives are catching strays, too.
. And with each diss track, the two MCs have aimed further below the belt. It’s the brawl of the season, one that has sent spectators crashing the Genius website as they attempt to parse all of the rappers’ name-drops, double entendres, and allusions. Spotify rented a Times Square billboard reading “Hip-hop Is a Competitive Sport.” It’s an analytical workout that has evenredirecting their egg-hunting and textual-dissection skills to hip-hop lyrics.
The gross irony is that both of them charge the other with being inadequate feminists. “I believe you don’t like women,” Kendrick aims at Drake on “euphoria,” a six-minute takedown titled after the HBO teen drama Drake executive-produces. The reasons are easy to spot: Drake’s misogyny is written all over his discography and personal record.
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