New York-based company Primary Wave Music Publishing announced Monday it penned an agreement with megacelebrity Houston's estate.
File: Singer Whitney Houston is seen performing on stage during the 2004 World Music Awards at the Thomas and Mack Center on September 15, 2004 in Las Vegas, Nevada.
New York-based company Primary Wave Music Publishing announced Monday it penned an agreement with megacelebrity Houston's estate, acquiring 50 percent of its assets including royalties from her music, films and merchandising. "With Primary Wave's global appeal and wealth of contacts, the partnership will advance the artistry and integrity of Whitney's legacy to a stratosphere that she herself left us all to enjoy for a lifetime," Pat Houston, the late artist's sister-in-law and executor of the estate, said in a statement.Before she passed, there was so much negativity around the name; it wasn't about the music anymore," Pat Houston told The New York Times.
She told the paper a hologram tour featuring the artist's laser-generated likeness is the first priority of the new contract, which could be followed by branding deals and a potential Broadway musical.
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