Gripping Netflix documentary explores the rise and fall of popular 90s brand Abercrombie & Fitch
After watching a documentary about how the brand rose in popularity and then crashed and burned, I am mostly relieved that my parents' frugal shopping habits and hand-me-downs from my sister saved our family from wasting money on a company that was so blatantly racist., and yet not baffled at all.
This documentary explains the history of Abercrombie & Fitch and its inner culture very well. With a runtime of 1 hour and 28 minutes, the doccie starts by reminding viewers what made the store so intoxicating to youths and so nauseating to parents in the first place. From shuttered store windows, photos of shirtless models selling shirts and a scent as potent as a skunk to dimmed lights and excessively loud music.
Klayman put a clear emphasis on the non-white narrative throughout the film. Whether it's Asian Americans like Phil Yu, from, commenting on the company's racist graphic tees, or former employee Samantha Elauf who took a case to the Supreme Court regarding her wearing a hijab while on duty.
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