“The story of how Abercrombie looked the way it did is a lot more intentional and top-down, and flagrantly discriminatory than I might’ve expected,” director Alison Klayman said.
The filmmaker turned her lens toward Abercrombie in 2019, shortly after finishing her Steve Bannon documentary “The Brink.”
came onboard to revitalize the dusty brand in 1992, ultimately transforming it into a mall powerhouse through marketing and experiential store design. The brand became known for its focus on hiring store employees based on attractiveness, defined through a Euro-centric lens, as well as its preppy aesthetic and racy campaigns shot by Bruce Weber.
Klayman, who came of age during Abercrombie’s reign over teen culture, was interested in the opportunity to focus on the system in which the retailer thrived. Her team interviewed former brand models; employees of color who joined the class-action discrimination lawsuit against the retailer; the former editor of the Abercrombie quarterly journal; apparel designers, and a store recruiter.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Alison Esposito opens up on being NY’s first openly gay lieutenant gov candidate“I’m very proud to be a gay woman. It’s part of who I am and it feels like I’m now in a position to be able to help the people of the state of New York.”
Read more »
‘White Hot: The Rise & Fall of Abercrombie & Fitch’ Review: How Youth Fashion Turned FascistFashion, of course, is rarely just fashion — it tells a story about whoever’s wearing it. And in the ’90s and 2000s, the preppy youthquake mall-fashion outlet Abercrombie & Fitch told a v…
Read more »
Ever Wondered What A&F’s “Look Policy” Was Like Exactly? We Got YouA former recruiter breaks down the whole thing in this exclusive clip from Netflix's “White Hot: The Rise and Fall of Abercrombie & Fitch.'
Read more »
'White Hot' Explores When Abercrombie & Fitch Embodied 'the Worst Parts of American History'Netflix's new documentary paints a portrait of a shifting popular culture.
Read more »
Abercrombie & Fitch Netflix Doc Goes Inside the Brand's Toxic CultureLooking back on the racist and toxic past of the popular mall retailer led by controversial CEO Mike Jeffries.
Read more »