MSNBC columnist Charlie Sykes is founder of The Bulwark. His most recent book, 'How the Right Lost Its Mind,' was published in October 2017.
This is an adapted excerpt from the Sept. 19 episode of 'Deadline: White House.' On Thursday, the group White Dudes for Harris unveiled its first ad as part of a $10 million campaign targeting male voters in the critical battleground states of Michigan, Pennsylvania and Wisconsin. It’s part of a larger effort by the Harris campaign to win over white men, a voting bloc largely loyal to Donald Trump.
It’s a huge theme he keeps pounding away on. Trump's emphasis on masculinity raises an important question: What does it mean to be a man in America today? Is it someone who’s a sore loser? Someone who insults and mocks women? A bully? Is that how men want the people on their team to be? Is that how men want to raise their sons? There’s a cognitive dissonance with some Trump voters. I’ve met honorable, responsible men who imbue qualities of decency, character and sportsmanship in other men.
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