Europe’s original winter sports destination delivers grand palace hotels, big peaks, iconic Alpine views andyear-round skiing at its glacier topped resorts.
Switzerland has always led the ski pack. In 1864, St Moritz hotelier Johannes Badrutt convinced summering British travellers to return in winter. When they arrived over the Julier Pass, wrapped in furs, they were greeted by rifts of snow, crowds of ivory summits and air that sparkled like Champagne. Quickly, the buzz spread beyond Graubünden and ski tourism in the Alps was born.
Ever since, skiers have been enraptured by the country and its heaven-reaching limestone and gneiss peaks. The scenery hasn’t changed — with the likes of Jungfrau and the Matterhorn exemplifying the Alpine ski landscape — but so much else has. Skiing here now comes with world-first cogwheel railways and open-top, revolving gondolas, eyrie-like hotels and adventures offering a sense of escape.
This season, the news falls into two categories: the upgrades, of the sort that see historic hotels evolve and machinery streamlined; and the newcomers that seem like blessings to the resorts in which they’ve arrived. In Laax, Europe’s capital of gravity-defying hijinks, there’s a reborn freestyle academy , while the 2025 FIS Freestyle World Ski Championships returns to the Swiss Alps for the first time in a quarter of a century; visit St Moritz between 17 and 30 March 2025 to see the world’s best skiers battling the drops and dizzy heights of the Corvatsch and Corviglia ski areas.
Shiny new hotels will also loom large on the Swiss landscape this season, with buzz-worthy openings including the Grand Hôtel Belvédère in Wengen, and a revitalised Hotel Mürren Palace in Mürren, while the Revier Hotel brings modern cabin chic to glitzy Saas-Fee. As will renowned architect Mario Botta’s reimagined restaurant in Glacier 3000 near Les Diablerets.
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