Grab some popcorn and don’t forget to put your phone on silent -- $3 movie tickets will be available this weekend. Here’s where you can find your nearest participating theater:
For more information on National Cinema Day and participating theaters visit their websiteLabor Day weekend is traditionally one of the slowest weekends in theaters. This year, the August lull has been especially acute for exhibitors. Cineworld, which owns Regal Cinemas, cited the scant supply of major new releases in its recent plans to fill for Chapter 11 bankruptcy.
But, if successful, National Cinema Day could flood theaters with moviegoers and potentially prompt them to return in the fall. Before each showing, ticket buyers will be shown a sizzle reel of upcoming films from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros.
"After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Jackie Brenneman, Cinema Foundation president, in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”
Organizers of National Cinema Day described the event as a trial that could become an annual fixture. While some other countries have experimented with a similar day of cheap movie tickets, the initiative is the first of its kind on such a large scale in the U.S.
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