Where 'Gossip Girl' Went, Fashion — and Dollar Signs — Followed

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Where 'Gossip Girl' Went, Fashion — and Dollar Signs — Followed
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Costume designer Eric Daman didn't just follow trends. He set them, often boosting the business of brands in the process:

put her up to serve as the ghost designer behind Eleanor Waldorf's on-screen fashion line. Lorick went in for a meeting with her Spring 2008 collection, and the producers fell for her "preppy and bright" designs. The rest, as they say, is history. Photo: Courtesy of Warner Brothers

Lorick would work with "Gossip Girl" throughout its run, lending her sketches and fabric swaths to serve as backdrops in Eleanor's fictional studio, and loaning her collections out for major moments in the show. That fashion week sabotage that takes place backstage at a Waldorf runway early in season two? All Lorick's real designs. Lorick even had a few cameos in the series.

"I always have it on my resume, and people love to talk about it, but I don't know how much of that has played into my actual roles and what I do in the day to day; all in all though, all of the press and the wider reach, for sure, has given my career a positive impact," she says. "I don't think you can always dive in granularly to fine-tune exactly how that happened, but it definitely did.

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