Considering a trip to the local supermarket? Here's the psychology behind our urge to panicbuy - and why we should resist
As the number of confirmed cases continue to rise, so do our anxiety levels. And although we know we shouldn’t be stockpiling, and that buying two items instead of one probably isn’t necessary, the panic and empty shelves around us makes it harder to resist. So where does this impulse come from?“Not many human decisions are entirely conscious, hardly any actually.
we believe it is more likely to happen to us. The fight or flight starts and our behaviour becomes even more automatic.”As for why we’re all suddenly obsessed with toilet roll? Nightingale explains that it’s all to do with the needs we view as “basic”. ,” she says. “So food, hygiene and likely sex become even more fundamental, with safety and security coming straight after.”According to Nightingale, our instinct to panic buy is driven by a number of key psychological factors, each of which make us more susceptible to this kind of impulsive behaviour. The first of these –– comes into play when a story or event like coronavirus reminds us of our vulnerability.
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