Amazon Care is ending, but the internet giant’s ambitions in the health sector are only growing with more cash going to acquisitions than startup investments.
, it's worth remembering that Amazon's shares went up in value as much on the day it announced the acquisition of Whole Foods as the purchase price for the then-troubled high-end grocer.
It was a little surprising, maybe, that Amazon announced the shutdown before the One Medical deal even closed, but One Medical has many more markets, many more offices and many more companies that are clients than Amazon ever did . Maybe also surprising: it didn't wait to rebrand One Medical as part of Amazon Care. PillPack, its acquisition in the pharmacy space, still has a brand but is now folded within Amazon Pharmacy.
In the end, let's say Amazon Care was a test run for a business, and once Amazon learned enough to know what it wanted in the long-term, it bought the better company at a time when its value was depressed.Amazon learned a lesson that has influenced the fortunes of many health disruptors in recent years: it's hard to make a stand-alone startup work in the sector — even if you're one of the richest companies in the world — consolidation is increasingly the way to go.
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