Friendship never ends? Well THAT IS A LIE, GERI.
), there was bigger disappointment for anyone who worshipped at the altar of Scary, Baby, Posh, Ginger, and Sporty.. Breaking news, relationship updates, hairstyle inspo, fashion trends, and more direct to your inbox!
After two albums and two years of girl power , Union Jack mini dresses, and the first full-on multi-platform marketing domination I'd ever witnessed , Geri Halliwell, born Geraldine Estelle Halliwell — Ginger Spice herself — announced that she was breaking up the sisterhood and stepping out as a solo artist. Like that, girl power was down 20% and fans were reeling, wondering just how the band — and the fandom — would go on.
Part of that feeling of loss had to do with the band’s marketing: Fans identified with a single member of the holy altar of Spice. I was Posh sun with a Sporty rising. My friends fell in line with Baby's saccharine-sweet attitude, Sporty's signature back handspring, or Scary's vocal dominance. Anyone with the audacity to call Ginger their guiding light , wanted the spotlight. In a time when dELiA*s andwere a way of life, everyone wanted to be looked at, but not everyone admitted it.
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