A look at when New York’s Meatpacking District was in full bloom with over a million flowers decorating the city blocks.
On a cloudy weekend in mid-June, New York’s Meatpacking District was in full bloom. Bouquets of hydrangeas by McQueen flowers were handed out at Pastis. The Standard served cocktails with edible petals. And over on a cobblestoned corner of Little West 12 Street, in the newly-designated Gansevoort Plaza, a rainbow arch of roses acted as an ethereal entry way into a bountiful bazaar of floral stands, displays, and carts. “It’s all so beautiful,” remarked one passerby to her companion.
“In the face of social disharmony, isolation from loved ones and human loss, florals have been a constant healing presence for so many,” florist Elizabeth Lauriello of Van Vliet New York mused.London has the Royal Chelsea Flower Show, Amsterdam the Tulip Festival, Hong Kong, its annual expo. And now, New York has L.E.A.F, a contemporary flower show whose inaugural weekend saw 100 florists cover the city in over one million blooms.
Its debut came at a time of renewal for the city. Two weeks before, many of New York’s pandemic-era restrictions were lifted. Restaurants bustled with throngs of wine-addled patrons, the Metropolitan Museum of Art had lines around the block, and on the Lower East Side, you could finally go dancing beneath a disco ball again. Two days later, Governor Cuomo would announce that the state reached a 70 percent adult vaccination rate.
During the peak of the pandemic, as New York’s healthcare system dangerously neared collapse, Lewis Miller crafted surprise flower installationsAt L.E.A.F. he reprised his guerrilla-style flower flashes, adorning street signs with peonies, daisies, carnations, and lilies. He collaborated with Los Angeles-based artist Scott Froschauer to create stop, yield, and highway signs with custom sayings—”Relax, U R OK,” read one.
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