This is how MadMoneyOnCNBC's JimCramer says to profit off of the Popeyes vs. Chick-fil-A chicken sandwich debate.
, which resulted in millions of free advertisement for both companies.
Cramer, however, doesn't recommend buying shares of its parent company if investors expect to get a noticeable piece of the profit bump. Popeyes accounts for 12% of the holding company's store base and potentially 7% of its earnings, the host said. Restaurant Brands also owns Canadian coffee franchise Tim Horton's and the aptly-named burger chain Burger King, which makes up most of the conglomerate's revenues.
"Maybe the real takeaway here is that people just love chicken, and if that's the case, you don't need to invest in the chicken war directly, you need to buy an arms dealer," Cramer said.
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