If customers are asked to provide a review too early, they can feel pressured and rushed, and they might choose not to send in a review at all.
Businesses in numerous marketplaces today send review reminders to customers shortly after they’ve bought a product or paid for a service. These businesses are operating under the assumption that these reminders will boost the number of reviews they receive. That’s a reasonable assumption: With the passage of time, customers naturally become less likely to post reviews.
To examine this process more closely, we conducted two randomized, controlled field experiments. We created four distinct time intervals for review reminders: the next day, five days, nine days, and 13 days after the product experience. For each timing class, we assigned customers to the treatment or control group at random. A review reminder was sent to the treatment group but not to the control group.
Against this backdrop, how should businesses determine when to remind their customers to provide reviews? Our findings suggest that the following approach is best: First, immediate reminders are especially negative for businesses with young customers. Generation Z have always used online platforms and online review sites, which makes them true natives in the digital sphere, with a strong sense of autonomy there. Immediate reminders are therefore very likely to undermine their sense of autonomy online.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Best Verizon phone plans in 2023: Unlimited and prepaid offers for new and existing customersCheck out the best Verizon plans available right now. With a trove of mobile plans available, Verizon has tons of different offers for individuals, businesses, and so much more...
Read more »
Every Time Scorsese Was Nominated For A Best Director Oscar (& Who He Lost Out To)Martin Scorsese is one of the best American directors of all time, and although he was nominated for the Oscars multiple times, he only won once
Read more »
(Best) Picture Perfect: This Famous Elvis Watch Is Back in Stock in Time for Awards SeasonSeen on the King in ‘Blue Hawaii,’ the affordable Hamilton Ventura watch is still an iconic item for both Elvis fans and collectors alike
Read more »
Best Small Cars of 2023, Ranked from Worst to BestThis segment spans the gamut from the turbocharged Honda Civic to the miserly Toyota Prius.
Read more »
Mat Barzal will miss time with injury at worst possible time for IslandersThe Islanders’ playoff hopes took a disastrous blow on Monday morning when the news came down that Mat Barzal is week-to-week with a lower-body injury.
Read more »
Best wired mouse for 2023: the best mice for gaming, work, and more | Digital TrendsThe best wired mice for 2023 offer speed, precision, and comfort, without the need to worry about battery life. They're great for gaming, work, and more.
Read more »