Beneath the veneer of public, seemingly good-faith attempts to clean up its operations and help solve the climate and plastic crisis, lurks a deep and systemic commitment to a take-no-prisoners approach to the bottom line.
Take, for example, a 2020 report on the food industry’s systemic greenwashing tactics that dedicates a full 50 pages to the world’s 10 biggest food and beverage industries’ concerted efforts toin 15 countries. Documents from The Coca-Cola Company reveal its true commitments—to “fight back” against package regulations in Europe, to slow down the rollout of deposit return schemes in Europe and Kenya, and to oppose a plan to streamline recycling in the U.S. state of Georgia.
While at least reluctantly acknowledging its role in the plastic pollution problem, the company has done little to address the toxic impacts of its supply chain and product. This sort of behavior isn’t just limited to the realms of plastic pollution and climate change. The control over national and state policy extends to how the company approaches toxic chemicals in plastics.
While at least reluctantly acknowledging its role in the plastic pollution problem, the company has done little to address the toxic impacts of its supply chain and product.that the plastic bottle supply chain is a critical driver of the environmental racism behind whole communities being poisoned by dangerous air and water pollution and treated as sacrifice zones. Meanwhile, Coke’s consumption of PET plastic does not seem to be decreasing.
Perhaps the most problematic of The Coca-Cola Company’s sustainability failures is that as Coke goes, so goes the PET resin and PET bottled beverage industries. We found that Coke alone uses a fifth of all the PET bottles made in the world.
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