From Arizona to Florida, cities have been rolling out the red carpet for Taylor Swift’s Eras Tour arrival.
, the city’s elected mayor, insists she wouldn’t have taken the time off to surf or wrestle alligators. What would she have done instead? “Follow her around,” Castor says, a week after Swift’s three Tampa shows.So far on her sold-out Eras stadium tour, Swift has not responded to any of the host cities’ symbolic offers — Tampa declared her “honorary mayor” and gave her the key to the city; Glendale, Ariz.
“It’s a way for us to communicate positively with our residents and individuals nationwide,” Castor says by phone. “From an economic standpoint, we had 70,000 people at her show each night, and you look at the number of hotel rooms that are rented, the restaurants that saw the uptick in customers, the merchandise. Being able to reach out to her fans was a win-win.”
Each Eras host city that makes one of these Swift-honoring moves gets to hold a feel-good news conference, prompting local reporters to dutifully cover the announcement. “The opportunities are valuable just in having nice press mentions,” says, a Northwestern University journalism and integrated marketing communications professor.
These numbers were not lost on Tampa city officials, some of whom identify as Swifties and say they competed with other municipalities to bestow more honorary riches on the Eras tour. “Tampa was the only stop in Florida for Taylor Swift, so we were having a ton of visitors from all across the state,” says, Tampa’s communications strategist. “Taylor had such a huge economic impact. Tampa couldn’t drop the ball in presenting that cultural moment.
Swift’s tour is not the first to inspire keys to the city and other designations. Just in the last year, Albuquerque’s metal-loving mayor gave a key to Soulfly, and Cincinnati’s mayor gave one to hip-hop star
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