For the last decade, the clothing brand Busayo has worked to put Nigerian-influenced style at center stage.
Many women can look back at a single piece of clothing that changed their life. For designer Busayo Olupona, the search for clothing that would resonate with her emotionally just as much as it did physically led her to found her namesake label, Busayo.Since 2011, when Olupona first began working on her brand , Busayo has been explicit about celebrating the Nigerian diaspora through contemporary fashion.
Just as she takes inspiration from the artisans of Nigeria, Olupona also looks to European and American industry giants like Diane von Furstenberg, Tracy Reese, and Jonathan Simkhai.“I have days that I’m like, oh, I’m going through a Nigerian day in terms of how I dress—but it is always very much rooted in an American ethos, in an American aesthetic, and also for an American market, because that's who I am,” she says. “This is where I live.
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