WhatsApp on Thursday began letting select organisations try a new feature called 'Channels' that lets them broadcast to followers on the popular, Meta-owned messaging service.
Meta said WhatsApp's priority will continue to be private messaging, but that users have been asking for a feature like Channels for years.WhatsApp on Thursday began letting select organisations try a new feature called"Channels" that lets them broadcast to followers on the popular, Meta-owned messaging service.
The debut comes as an array of agencies and organisations grow disenchanted with Elon Musk-owned Twitter in the face of fees, performance problems, and dramatically scaled-back content moderation. A video shared by Meta showed the potential for Channels to keep people up to date on race results, soccer match outcomes, weather, and traffic, and even share cooking or home repair tips.
Meta said WhatsApp's priority will continue to be private messaging, but that users have been asking for a feature like Channels for years.WhatsApp finally implementing 'high quality' photo-sharing optionMeta said it is exploring the option of making encrypted channels available for groups such as nonprofits or health organisations where that level of security might be needed.
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