WhatsApp, which is owned by Facebook parent Meta, is rolling out a new Communities feature that lets admins message members of multiple groups for the first time.
Starting this week, the concept of group messaging on WhatsApp is significantly expanding. WhatsApp has primarily been about messaging with people you know since before Facebook bought it in 2014. The experience is intentionally intimate: you need someone’s phone number to add them, and group chats are capped at 256 participants. Now, a new tab, first rolling out to a small, select number of groups, will let thousands participate in a Community that hosts multiple sub-group chats.
Once you’re in a Community, your number will be hidden except from admins and the people you’re in a specific sub-group with. And, unlike Telegram, all communications between people in a Community are encrypted, though a Community’s name and description are not. While it’s announcing the feature now, WhatsApp is still figuring out the details of exactly how Communities will work based largely on feedback from early testers who are being invited to try it, says Cathcart.
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