Predictions on the new iPhone 11 and iPhone 11 Pro:
. The ritual of Tim Cook introducing a new iPhone in front of a hand-picked adoring crowd is set, but tradition aside I wonder what Apple has that is genuinely new?
Apple CEO Tim Cook speaks during a media event at Apple's new headquarters in Cupertino, California on September 12, 2017 , signifying a small update before the big design changes to come twelve months later. Well, it’s twelve months later, and Tim Cook is probably wishing he could call the new handsets the iPhone XSS family, because that’s what the iPhone 11 feels like. An iteration on an iteration from a company that has a brand built on innovation and new features..
Apple CEO Tim Cook speaks about the Apple Watch during a media event at Apple's new headquarters during a media event . Speculation built up last week that Apple was ready to re-introduce its lower-tiered handset. The original iPhone SE papered over the low sales of the iPhone 6S and 6S Plus, and Apple could be preparing a similar financial escape route in the face of lower demand of the iPhone 11 family.
The Apple Watch is also expected to pick up an iterative update, but again will rely on software and the long-awaited introduction of a sleep tracking app from Apple itself.
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