Analysis: Once hailed as the future of digital news, its UK operation broke new ground but ultimately couldn’t make its strategy pay, writes Jasper Jackson
hen BuzzFeed first landed on UK shores in 2013, it was treated by most of the great and good in Fleet Street as a joke. “It’s just cats and lists, right?”, summed up the response for a fair chunk of hard-bitten hacks, many of whom still saw print as king, the internet as a fad and social media as irrelevant.all but closing
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