Leadership strategists have long approved of Nelson's legendary derring-do. But today's leaders and managers have much to learn from his communication style, too.
Clear communication, buy-in, and focusing on ends over means are essential tactics to optimize team output.
On April 17, 1780, British Admiral George Rodney moved toward the French navy just off Martinique in the Caribbean. Rodney had the French fleet exactly where he wanted it, and—having signaled instructions for the attack to his fleet—his own shipRodney’s officers commanding the rest of his ships had not fully understood his intent or his signals.
Admiral Rodney would, in the end, have better days: Indeed, his masterful defeat of the French in the little-known Battle of the Saintes came at a crucial moment after Britain’s loss of the American colonies. But his fame, and his merit as a leader, are rightly eclipsed by that of the admiral immortalized in London’s Trafalgar Square, Horatio Nelson.The diminutive Nelson was a celebrity of his time, and his fame has continued ever since.
Key to this approach was his appreciation of the complexity of battle, and what he could and couldn’t control as a leader. A parallel, then, with a sales manager who cannot be present in every sales call. Nelson realized he couldn’t simply direct and command his men; rather, he needed them to understand simple plans and, above all, his overall intent, and be prepared for inevitable contingencies., Nelson was quite the opposite.
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