The space craze has gripped the fashion industry, from Chanel’s No.5 fragrance campaign featuring French actress Marion Cotillard dancing on the moon to the proliferation of NASA-branded apparel from brands ranging from Coach to Balenciaga.
, whose clients include Nicolas Gaume, cofounder of Orbite, which plans to launch an astronaut training complex in the U.S. open to all space enthusiasts.
For high-net-worth individuals who’ve seen it all on this planet, a trip to space may prove the ultimate high. But Bernard is keenly aware of the public backlash triggered by the billionaire space race, which saw Richard Branson and Jeff Bezos successfully fly to space in 2021. “In terms of innovation, we wouldn’t be able to have online meetings today without space. We wouldn’t have GPS, semiconductors, LED or water purification systems. Even baby formula was created decades ago thanks to research conducted for the first space explorations,” Bernard said.
“If you look at the representations of ancient religions, the moon is a key element,” he said. “It also represents a more dreamlike way of talking about luxury, about becoming and starting over. That’s why we gravitated toward that theme, rather than a desire to connect with cosmogony or space.” Mercedes-Benz is another brand that has delved into the imaginary potential of the cosmos. In late October, it staged an immersive event titled “Entergalactic” at the Rodin Museum in Paris to celebrate its collaboration with American rapper Kid Cudi inspired by his “Man on the Moon” album trilogy.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
New year, new space stuff: A look ahead at 2023 in space memorabiliaOn this trip around the Sun, NASA will begin distributing its first new flown-to-the-moon memorabilia in more than 50 years.
Read more »
Space Station’s Exciting New Year Kickoff: Promoting Deep Space ExplorationThe Expedition 68 crew kicked off the new year with an array of microgravity research aboard the International Space Station aimed at sustaining future crews farther away from Earth. The seven orbital residents from the United States, Japan, and Russia explored a wide variety of phenomena including
Read more »
Watch NASA's SWOT satellite unfold in space to map Earth's water in stunning videoThe cameras aboard the satellite captured its main science instrument antennas unfurling in orbit over Earth.
Read more »
The new space race: NASA fears US is locked in battle for the moon with ChinaThe head of the National Aeronautics and Space Administration expressed concern over China's space program development, saying that the United States is locked in a new space race.
Read more »
New laws in effect in New York and New JerseyAs we start the new year, some new laws are now effect in New York and New Jersey.
Read more »
New year, new beginnings: How to make attainable changes for the new year and beyondNew year, new beginnings: How to make attainable changes for the new year and beyond. That’s why the non-profit United Way of Tucson makes those new beginnings or new goals just one click away.
Read more »