With a record number of weddings expected in 2022, brides-to-be are opting for unexpected engagement rings including murky brown diamonds.
Large-scale jewelers that specialize in bridal jewelry like Brilliant Earth and Blue Nile are seeing growing interest in dishwater diamonds, which they say are connected to a larger pursuit of individuality in engagement rings.
“This is definitely part of a broader trend in diamonds and diamond jewelry to be more individualistic and innovative. Jewelry is such a nice and individual expression of yourself, unlike other products. There is also a greater sense of naturality, so the fact that diamonds come from the earth and were made over billions of years, these inclusions mean no two diamonds are alike and they can carry even greater interest.
“That [fancy colored stone] customer was much more interested in a vibrant yellow, blue or pink diamond in the past but now it’s a much broader range of color… we are adding more and more to our selection, we see a lot of interest in them,” said Gerstein.
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