Fudge crackle, ice-cream sodas, and doughnut sundaes: Here's what to eat at the Social, the brand-new shop from Ample Hills’ original founders
A sundae with homemade doughnuts. Photo: Melissa Hom As the founders of Ample Hills, Jackie Cuscuna and Brian Smith, know how to open a scoop shop. But this past weekend’s opening of the Social, their new storefront in Prospect Heights, was different: It’s a fresh start and a true second chance after the couple filed for bankruptcy and was forced to sell Ample Hills in 2020. And, in a way, it’s a return to the hands-on approach that made their very first shop such a success.
At the Social, all the flavors are original — even the vanilla has gotten a revamp — and many of them incorporate Smith’s newfound passion for blending. “I have a Vitamix at home, and I just started trying stuff,” Smith explains. “I was like, ‘Oh my God, this can pulverize anything.’ It opened up a whole new world.” Soon, he was whizzing monkey bread into coffee ice cream and doughnuts into maple ice cream; Morning in Paris features whole fresh croissants blended into the base.
Call it “new, but familiar,” a description that might apply to the Social in general, a just-opened shop from people who know the neighborhood, and who are in turn known to anyone with even a passing interest in ice cream. But this is still a new shop, with a new menu , and new flavors, and Grub Street stopped in last week to sample everything on the menu. Here, a look at what you can expect when you swing into the Social at some point this summer.An all-encompassing chocolate experience.
Already, though, there are more in the works: a chocolate doughnut with chocolate glaze , and a Fruity Pebbles–encrusted doughnut with a Cap’n Crunch glaze , with other ice cream-inspired iterations on the way. “Obviously, we’re an ice-cream shop that sells doughnuts, not a doughnut shop that sells ice cream.
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