What the proposed ban on WeChat means for NYC Chinese restaurants (via EaterNY)
— has left Chinese restaurant owners and Chinese communities across America rattled and anxious.
On August 1, in an effort to get in touch with former customers and inform them about the restaurant’s reopening, August Gatherings created its first WeChat group without expecting much. The platform works just like Facebook Messenger: Anyone can create their own chat, and all members can add friends to the conversation until the group reaches a 500-member limit.
“People were ecstatic seeing August Gathering is alive,” says Linda Chen, a customer who volunteered to be the administrator, “and they brought friends into the group.” This is different than simply being on Instagram, which restaurants often use to share photos and attract followers that they can only hope will become consumers. On WeChat, group members are primarily either returning customers or soon-to-be customers who can place orders directly with the restaurant without leaving the app. August Gatherings posts the latest menu and specials into the groups every day, along with links to purchase.
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