The Lincoln Project is clearly getting under the skin of the president and his supporters. And the evidence is not just raging tweets
, not just for exploiting racial stereotypes, but also for paving the way for tough-on-crime bills that had lasting social repercussions.)
Research shows there’s a reason these ads could be effective with Republicans voters: Conservatives are an especially fear-prone group. In a 2008 paper in the journal, researchers subjected a group of adults with strong political beliefs to a set of startling noises and graphic images. Those with the strongest physical reactions were more likely to support capital punishment, defense spending and the war in Iraq.
That research helps explain why some attack ads move the needle with the right populations—and why some, in retrospect, don’t. Take the Hillary Clinton campaign ad, “,” which aired about a month before the 2016 election. Hailed, in certain circles, as an instant classic, it showed a series of young girls looking at their own reflections as Trump’s voice played in the background, saying things like, “I’d look her right in that fat ugly face of hers.”called it “brilliant.
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