What the European Box Office Could Teach Hollywood

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What the European Box Office Could Teach Hollywood
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VIP+ Analysis: Despite being a much smaller market, Europe’s balanced film programming has helped it reach a key post-pandemic milestone.

The Hollywood weakness Europe’s thriving box office exposesof the summer box office has underscored the challenge of Hollywood regaining its pre-COVID form in the long term. A new report from Omdia, commissioned by the International Confederation of Arthouse Cinemas, the International Union of Cinemas and the Europe Cinemas network, highlights the extent to which European nations’ continued investment in its own local fare has enabled the regional box office there to thrive.

Furthermore, 2024’s U.S. total was down 20% from last year at the start of summer, thanks to the combo of fewer releases after the strikes and underperforming tentpoles before “Inside Out 2” finally hit the mark in June. In such a calendar-diminished year as 2024, this is where the strength of Hollywood tentpoles doubles as a weakness. Even with less franchise fare available, international releases barely seem to justify wider distribution than the limited releases required for awards consideration, despite their roots in the Cannes, Berlin and Venice festivals, where their distribution deals dominate headlines.

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'Inside Out 2' Just Crossed This Rare Box Office Milestone'Inside Out 2' Just Crossed This Rare Box Office MilestoneErick Massoto is a senior news writer and film critic for Collider. He specializes in thriller movies and TV, satire news shows and anime series.
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