It’s not as simple as beefing up battery and durability
. A new Series 8, a new SE, and a never-before-seen rugged “Pro” model — a new high-end option that could potentially shake things up in the smartwatch world.
That’s because an Apple Watch Pro would mean Apple’s entering a whole new wearable category: multisport fitness watches. This is a category with passionate users who demand a specific list of fitness and navigation features to fuel their athletic adventuresFitness watches are a niche dominated by brands like Garmin, Polar, and Coros.
It’s an interesting pivot for Apple, which already dominates the overall smartwatch market. However, while multisport watches mostly appeal to a niche crowd, it’s acrowd. Unlike folks who only engage in casual workouts to stay active, these are dedicated athletes who invest a lot of time and money into training. They’re unlikely to leave their sports watches to collect dust in a drawer for months on end.
To win over the Garmin crowd, Apple is going to need a watch with better battery life, superior durability, improved physical controls, and support for recovery metrics to help with trainingIf Apple can pull that off, it has the ability to reshape what a “traditional” smartwatch can do in the fitness space. Innovations here might actually lead to an advanced sports watch that doesn’t make users choose between fitness and smarts.
The Series 7 added fast charging to take the sting out of its estimated 18-hour battery life, but that won’t cut it for the Pro.. Since day one, Apple hasn’t veered from the 18-hour battery life estimate for its smartwatches. In reality, you can get more depending on your usage — on some models, I’ve gone as long as 36 hours before needing to charge. But 36 hours still isn’t
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