Another strike update. Plus, a Gen Z expert gives me (an elder millennial) his take on recent spate of movies that have connected with younger audiences who supposedly only care about TikTok.
Welcome to the Wide Shot, a newsletter about the business of entertainment. Sign up here to get it in your inbox. The business world tends to treat every new generation of consumers as an alien species that must be thoroughly analyzed and understood, or else it will destroy us all. Hollywood is no different.
What we've seen is that when something goes viral, Gen Z basically becomes the worldwide unpaid marketing team for whatever you're selling. But trying to actually make that happen is really difficult. So what do you tell film distribution and marketing clients about how to walk that line? It is really important, when you're crafting those strategies, to have that young Gen Zer in the room with decision-making capabilities.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Taylor Swift defeats Taylor Swift, also everybody else, with sales for 1989 (Taylor's Version)As with each (Taylor's Version) to date, the new version of 1989 has eclipsed the sales of the original
Read more »
Taylor Swift’s '1989 (Taylor’s Version)' Debuts No. 1 on Billboard 200The re-recorded set bows with the largest week for any album in nearly eight years and Swift’s biggest sales week ever.
Read more »
Taylor Swift Breaks '1989' Sales Record With 'Taylor's Version' DebutThe album has now surpassed the 2014 first-week sales, giving it a bigger debut than the original.
Read more »
Taylor Swift Scores Third U.K. No. 1 With ‘1989 (Taylor’s Version)’TayTay lands another U.K. chart double.
Read more »