For Variety VIP+ Subscribers: What Studios Can Learn From ‘Indiana Jones’ and ‘Barbie’ About Picking the Right IP
If the film fails to gain traction through the rest of July, it’ll be another misfire at a time when much more prominent franchises are failing to draw audiences the way they used to.
to the toy giant for licensing deals, with films and shows expected for “He-Man,” “Hot Wheels” and dozens of other IP. Ultimately, the decision to pour nearly $300 million into “Indiana Jones” feels like a much-too-late strategy to make the most out of Disney’s $4 billion acquisition of Lucasfilm in 2012, as there haven’t been any “Star Wars” films to supplement the direct-to-consumer losses to which the franchise’s Disney+ series have contributed.
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