Sound of Freedom from Angel Studios was an unexpected success at the box office in July 2023 – what does that mean for the future of film?
Not many people expected Sound of Freedom to be a box office hit since the movie came from a small film distribution studio, and it was going up against franchise movies like Indiana Jones and the Dial of Destiny and Insidious: The Red Door in July 2023. However, the film starring Jim Caviezel exceeded expectations and earned $14 million on its first day in theaters.
Aside from its impressive opening day showing, word of mouth likely accounts for Sound of Freedom's continued success. It is as simple as the people who have seen the movie have told others to watch it, then they recommend it to their friends and family and share their positive thoughts about the film on social media, and the cycle continues.
Dergarabedian firmly believes that studios other than Angel Studios will study Sound of Freedom and its accomplishments while preparing future content. As indicated above, even bad press can contribute to unbelievable box office numbers. If people continue to talk about a film despite debate about the truth behind its content, that means that more and more individuals will flock to the theaters to see what the fuss is all about.
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